privacy policy

We value the trust you place in That's why we insist upon the highest standards for secure transactions and customer information privacy. Please read the following statement to learn about our information gathering and dissemination practices. By registering with, you acknowledge your acceptance of the terms of this policy, your consent to provide required personal information and that any information provided by you through is provided under a lawful contract.
Note: Our privacy policy is subject to change at any time without notice. To make sure you are aware of any changes, please review this policy periodically.
1. Collection of Personally Identifiable Information
We collect personally identifiable information (email address, name, phone number, etc.) from you when you set up a free account with While you can browse some sections of our site without being a registered member, certain activities (such as placing an order) do require registration.
We will ask for your permission to allow us to collect and store product images from your camera, photo gallery : (i) to raise return for products (ii) submit product feedback (iii) enhance your experience on the platform and provide you access to the products and services offered on the Platform by sellers, affiliates, partners or lending partners. You understand that your access to these products/services may be affected in the event permission is not provided to us.
When you use our services or application or otherwise interact with us, we may collect and store some information from your device which may include your geo-location; your IP address; device ID or unique identifier; device type; applications installed on your device, etc. Your financial information such as bank account information, IFSC Code, Branch Name for processing refunds.
2. Use of Demographic and Profile Data
We use personal information to provide the services you request. To the extent we use your personal information to market to you, we will provide you the ability to opt-out of such uses. We use your personal information to resolve disputes; troubleshoot problems; help promote a safe service; collect fees owed; measure consumer interest in our products and services, inform you about online and offline offers, products, services, and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; and as otherwise described to you at the time of collection. In our efforts to continually improve our product and service offerings, we collect and analyze demographic, profile and usage data about our users' activity on our website. We identify and use your IP address to help diagnose problems with our server, and to administer our website. Your IP address is also used to help identify you and to gather broad demographic information. We will occasionally ask you to complete optional online surveys. These surveys may ask you for contact information and demographic information (like zip code, age, or income level). We use this data to tailor your experience at our site, providing you with content that we think you might be interested in and to display content according to your preferences
A "cookie" is a small piece of information stored by a Web server on a Web browser so it can be later read back from that browser. Cookies are useful for enabling the browser to remember information specific to a given user. places both permanent and temporary cookies in your computer's hard drive.'s cookies do not contain any of your personally identifiable information. You may choose to disable the cookies using the settings in your computer system. However, if you do so, you may not be able to use the full functionality of the site.
3. Sharing of personal information
We may share personal information with our other entities/agencies and affiliates to: help detect and prevent identity theft, fraud and other potentially illegal acts; correlate related or multiple accounts to prevent abuse of our services; and to facilitate joint or co-branded services that you request where such services are provided by more than one corporate entity or for analytical and IT services. Those entities and affiliates may not market to you as a result of such sharing unless you explicitly opt-in.
We may disclose personal information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process. We may disclose personal information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public. and its affiliates will share some or all of your personal information with another business entity should we (or our assets) plan to merge with, or be acquired by that business entity. Should such a transaction occur, that other business entity (or the new combined entity) will be required to follow this privacy policy with respect to your personal information.
Any third party with whom we share the information shall maintain reasonable level of confidentiality and data security as required under law.
4. Links to Other Sites
Our site links to other websites that may collect personally identifiable information about you. is not responsible for the privacy practices or the content of those linked websites.
5. Security Precautions
Our site has stringent security measures in place to protect the loss, misuse, and alteration of the information under our control. Whenever you change or access your account information, we offer the use of a secure server. Once your information is in our possession we adhere to strict security guidelines in compliance with the Information Technology Act, 2000, protecting it against unauthorized access.
6. Choice/Opt-Out provides all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications from us on behalf of our partners, and from us in general, after setting up an account. If you want to remove your contact information from all lists and newsletters, please mail us at
7. Advertisements on
We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
8. Grievance Officer
Email Complaints
  • Products sold on can be Returned / Replaced within 7 days from date of delivery except Non-Returnable items (which are clearly marked on the platform as “Non- Returnable”.
  • The customer has an option of raising a concern on
  • A ticket is generated automatically in CRM and allocated to Customer care representative.
  • LR Customer Care support executive resolves the concern in 48 hours and responds to the customer through an email with resolution in writing and closes the ticket.
  • Customer has an option to re-open the ticket in case he / she is not satisfied with the resolution agreed.
  • Customer Care support executive will make all efforts to reassess, take support from team leader, if required and provide resolution to the customer, communicating to the customer through an email.
Grievance Redressal Process
  • As per the G.S.R. 462(E), in exercise of Power conferred by sub-clause(zg) of sub-section (1) of Section 101 of the Consumer Protection Act, 2019 (35 of 2019) – has set up a Grievance Redressal Process wherein,
  • A customer can file a complaint through an email clearly mentioning the issue to the below nominated Grievance Redressal Officer (GRO) with details :
  • A customer can file a complaint through an email clearly mentioning the issue to the below nominated Grievance Redressal Officer (GRO) with details :
    • Customer Name :
    • Order Id & Date :
    • Ticket Id & Date :
    • roduct Details (Product Id) :
    • Resolution provided by Customer Care Executive :
    • Issue :
    • Billing Address :
    • Delivery Address :
Grievance Officer Details :
Mr. Saurav Singh, Grievance Redressal Officer
Email Id :
Working Hours : 10:30 AM to 6:00 PM (Monday to Friday)
  • GRO will acknowledge the email complaint with 48 hours and will resolve the complaint within 30 days of raising the complaint.
  • GRO will internally check the resolution provided by Customer Care Executive in the previous complaint and reason for raising a complaint by Customer again.
  • GRO will thoroughly investigate in detail the issue raised and make all efforts to provide an amicable solution to the Customer through an email.
  • Customer also has an option of calling the GRO on the number provided above in office working hours.
For more information on the G.S.R.462 (E) : please click below
V-MART RETAIL LTD., a company incorporated under Companies Act, 1956 with CIN L51909DL2002PLC163727 and having its registered office at Plot No. 862, Udyog Vihar, Industrial Area Phase V, Gurgaon 122015 (Haryana), India (“LimeRoad”) owns and operates (“Website”). LimeRoad is conscious of and is committed to helping people and organizations protect their Intellectual Property.
Intellectual Property includes the following:
  • “Trade Marks” i.e. a mark capable of being represented graphically and which is capable of distinguishing the goods or services of one person from the others and may include service marks, logos, designs, trade dress, shape of goods, their packaging or combination of colours, as are duly registered and/or pending registration under the Trade Marks Act, 1999.
  • “Copyrights” in, copyrighted works and copyrighted materials i.e. literary, dramatic or musical work or artistic work, owned, acquired or validly licensed to any person in terms of the Copyright Act, 1957.
  • Other intellectual property rights legally valid and recognised in India such as trade secrets, proprietary know-how, any patentable or non-patentable inventions, discoveries or any modifications, adaptations, derivatives or improvements of each of the above.
Copyright in the Website belongs to LimeRoad. The Website contains the trademark “LimeRoad”, other trademarks, logos, trade name, service marks and other marks (collectively “Marks”) which are the Intellectual Property of LimeRoad or its vendors or respective third parties. LimeRoad uses contents, pictures, photographs and Marks of various vendors and third parties procured from the owner and/or distribution channel who might not be the original owners of Intellectual Property rights therein. All items and photographs advertised / listed and the contents therein are received by LimeRoad from vendors and are third party user generated contents. In this regard, LimeRoad shall not be liable and responsible for any actions or inactions of the vendors nor any breach of any third party intellectual property rights of the sellers or manufacturers or owners of the products and hereby expressly disclaim any and all responsibility and liability in this regard.
The users of the Website should assume that standard Intellectual Property rights protection applies to all materials and contents displayed on the Website. Any redistribution, modification or reproduction of part or all of the contents featured on the Website in any form is prohibited.
You are not permitted, except with the express written consent of LimeRoad, to distribute or commercially exploit the contents or use the Marks displayed on this Website. You are also prohibited from transmitting the contents or storing it in any other website or in other form of electronic retrieval system.
All copyright, Marks, domain name, trade dress including the “look and feel” of the Website, its text, graphics, button icons, interfaces, etc., and the arrangements thereof, is the property of LimeRoad or its vendors or the third party, as the case may be, unless otherwise indicated. All the contents are protected under copyright, trademark and other applicable Intellectual Property laws and may not be used by you, except as permitted by LimeRoad, its vendors or the concerned third party.
To facilitate and assist people and organizations protect their Intellectual Property rights and as a trust building exercise between LimeRoad and the users of the Website, LimeRoad has put in place a Protection of Intellectual Property Program (“PIP Program”) to identify and remove infringing or unlicensed items and material listed on the Website if an owner of Intellectual Property reports to us.
Reporting – PIP Program
  • Who can report to us?
  • You may report to us if you are the owner/valid licensee of an Intellectual Property in any content available/uploaded on the Website without your consent, or you believe that your content has been copied/misused in any way that constitutes infringement of your Intellectual Property rights. In case you are not the owner of the Intellectual Property, you can still help by getting in touch with relevant owner and encourage them to contract us.
  • How to report?
  • You (the owner/licensee of Intellectual Property or any authorise representative of owner/licensee of Intellectual Property) are required to email us at, a Notice of Infringement form specifying the allegedly infringing listings on our Website along with following details:
    • Your personal details:
      • Name
      • Constitution i.e. Individual/Company/LLP
      • Registration number (if any)
      • Residential/Registered Address
      • Name and designation of authorised representative (applicable for persons other than an individual) along with certified true copy of document evidencing the authority
      • Contact Details i.e. email id, phone/fax number
    • Link of the product appearing on the Website which infringes your Intellectual Property rights;
    • Details of the product which infringes your Intellectual Property rights;
    • Details of your Intellectual Property rights existing as on date in India along with registration/application details, if any; and
    • Reasons for comprehending that the products in question violate your Intellectual Property rights and the basis of your decision such as test purchases, laboratory reports or such similar documentary proof.
  • Actions that LimeRoad will take on receipt of a Notice of Infringement
  • If LimeRoad is satisfied with the veracity and genuineness of a duly filled and complete Notice of Infringement, LimeRoad shall:

    • Immediately delist the infringing products from the Website;
    • Bar the relevant vendor/merchant/advertiser from accessing and transacting over the Website including listing of their products;
    • Provide all details of the relevant vendor/merchant/advertiser of the infringing products to the person submitting the Notice of Infringement; and
    • Provide, in its sole discretion, all reasonable cooperation and assistance to the person submitting the Notice of Infringement in taking appropriate action against the relevant vendor/merchant/advertiser.
  • Consequences of incomplete/frivolous reporting
  • If the Notice of Infringement is incomplete in any manner or LimeRoad is of the opinion, in its sole discretion, that the Notice of Infringement is frivolous and/or fake, Limeraod may not take any actions as stated above and may report to the concerned vendor/merchant.

    If you believe that a report made against you is frivolous, you may intimate us about the same along with documentary proof thereof (“Withdrawal Claim”). However, LimeRoad will re-list your products on the Website only if it is satisfied, in its sole discretion, of the genuineness of your Withdrawal Claim. LimeRoad may require you to provide such information or documents, as it may deem fit for the purpose (including without limitation a final order of a court of competent jurisdiction, a withdrawal of claim letter of the person who alleged infringement against you etc.)

    You acknowledge that LimeRoad will exercise its discretion based on the documents and information provided by you and shall not independently verify the genuineness of you claim. Accordingly, LimeRoad shall not be held liable in any manner for any act/omission, so far as LimeRoad exercises reasonable and due diligence with respect to any Notice of Infringement and/or a Withdrawal Claim. You acknowledge that LimeRoad shall not be liable for not taking any action, if the Notice of Infringement is incomplete and/or adequate information is not provided with a Withdrawal Claim.

  • LimeRoad’s Limitation of Liability
  • PIP Program has been launched by LimeRoad to merely facilitate and assist people and organisations to protect their Intellectual Property rights. As mentioned above, LimeRoad is a mere technology and infrastructure service provider. LimeRoad provides merely platform to buyers and sellers to conclude their transactions online.

    LimeRoad neither guarantees protection nor is responsible for infringement of Intellectual Property rights of any person. We are providing as is without any express or implied warranties including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, and non-infringement. LimeRoad is not responsible for the actions, content, information, or data of third parties and you release us, our shareholders, directors, officers, employees, and agents from any direct and/or indirect claims and damages, known and/or unknown, arising out of or in any way connected with any claim you have against any such third parties.

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